Volume, recency and replies all feed the map pack, and they are the first thing a customer reads before deciding whether to ring you or the next listing down.
★★★★★ 5.0 from 22 real Google reviews·One person on every account


Everybody agrees reviews matter. Almost nobody has a system, so it happens for a fortnight after somebody mentions it and then never again.
Recency counts. Eleven reviews from three years ago reads worse than four from this month, and Google treats it that way too.
And when a bad one lands, the reply is read by far more people than the review.
It is not a campaign. It is a habit with a reminder attached.
Six things done properly, every month, on your account. No hacks, no growth tricks.
A request triggered at the point in your job where the customer is happiest, because timing matters more than wording.
A direct link straight to the review box. Every extra step loses most of the people who meant to do it.
Replies to all of them, good and bad, in a voice that sounds like you rather than a template.
A reply that a future customer reads as reasonable is worth more than getting the review removed, and it is far more achievable.
Google first because it feeds the pack, then the places your buyers actually check for your trade.
How many arrived, what the average is doing, and how you compare to the businesses in your pack.
I look at your account before we speak, then tell you straight what I would do and what it is worth. No pitch deck.
Request system live, links built, every existing review replied to. In writing, shipped, or your next invoice does not go out.
Requests going out, replies written, and a report on what arrived.
This is my own Google profile, not a client account. I run the same system on my own business that I would put on yours, which is the only honest way to sell it.
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Want to know where you actually sit?
I check your account before we speak, so the call starts with facts instead of questions.
If yours is not here, ask it on the call and I will answer it there.

Only if it breaks Google policy, and most do not. What actually works is burying it under recent good ones and replying to it well, because the reply is what future customers read.
Anyone promising to delete honest reviews is selling you something that will get your profile suspended.
No. Never have, never will. It is against Google policy, it gets profiles suspended, and it is obvious to anyone who reads more than three of them.
More than the businesses currently in your map pack, and arriving steadily rather than in one burst. I will show you where you sit against them on the call.
They will if you ask at the right moment and make it one tap. Almost every business that says this is asking a week late by email with a link three clicks deep.
Because you get me, on your account, every month. Not a salesperson who hands you to a junior, and not an offshore team you never meet.
One flat fee, 3 months then month to month, deliverables guaranteed in writing, and every number I show you comes out of an account I will open on a call while you watch.

Eighteen minutes. I go through your account, point at the one thing costing you the most, and tell you whether it is worth paying anyone to fix.
No pitch deck, no obligation, and you keep the plan either way.