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Home / Industries / Tradies

The phone rings, or it does not.

Plumbers, sparkies, builders, roofers, painters, landscapers. You do not need a brand campaign. You need to be the first name that comes up when someone in your suburb has a problem at 7am.

Plumbers · Electricians · Builders · Roofers · Painters · Landscapers · Drainlayers · Gasfitters

SEO Monkey mascot for Tradies

One person on every account3-month start, then month to month30-day deliverables guarantee

Why NZ tradies lose work they should be winning

The same three things come up on almost every call.

Feast or famine

Three jobs booked in November, nothing in June. The work exists in winter, it just goes to whoever shows up first in Google when the pipe bursts.

Beaten by the franchises

A national franchise with a call centre outranks you in your own suburb, then subcontracts the job to someone like you for half the margin.

The race to the bottom

Builderscrack and Airtasker train customers to shop on price. Ranking organically puts you in front of people before they start comparing quotes.

How we get plumbers, sparkies and builders found locally

No packages you cannot read. This is the actual work.

Suburb-by-suburb local SEO

Not "Auckland plumber". The suburbs you will actually drive to, one cluster at a time, because that is how people search and how the map pack works.

Google Business Profile, properly

Photos of real jobs, service areas set correctly, posts that keep it active. For most tradies the profile brings in more work than the website does.

Google Ads for the urgent stuff

Burst pipe, no power, roof leaking. Emergency searches convert immediately and are worth paying for. Everything else can wait for the SEO to land.

Reviews on autopilot

A text after the job is done. Nothing else moves the map pack as reliably, and nothing else is as easy to ignore.

What the first 90 days looks like for a trade business

Three months is the minimum term because that is genuinely how long this takes. Here is what happens in it.

Weeks 1-2: the audit and the written list

We pull your Google Business Profile, your site and your competitors apart, then agree in writing exactly what ships in the first 30 days. That written list is what the deliverables guarantee is measured against.

Weeks 3-6: profile, pages, citations

Google Business Profile rebuilt with real job photos and correct service areas. A page for each trade you actually want work in. Citations cleaned up so your name, address and phone match everywhere.

Weeks 7-12: reviews and the map pack

Review requests going out after every job, and suburb-level tracking so you can see which areas are moving. This is where the map pack usually starts shifting.

What local SEO costs a trade business in NZ

Most accounts in this category start on the Get Found bundle.

$997/mo + GST

Prefer to start smaller? Local SEO, single suburb, from $597/mo. No setup fees on anything, three-month minimum, then month to month.

See the full pricing page →

The Auckland suburbs we work trade accounts in

Most trade accounts run across a cluster of five suburbs. In Auckland that is usually something like Albany, Takapuna, Milford, Devonport and Birkenhead for a North Shore operator, or Papakura, Takanini, Manurewa, Manukau and Otahuhu for someone working south. We work NZ-wide, so the same approach applies whether you are in Hamilton, Tauranga, Wellington or Christchurch.

See real client numbers →

The services this usually involves

Pick them individually or take the bundle, whichever suits. Everything is one flat monthly fee either way.

The stuff you are probably wondering

Straight answers, including the ones where the answer is no.

I only cover three suburbs. Is that too small?
No, that is ideal. A tight service area is easier to rank and the leads are better because you are not driving an hour to quote.
I already get work from word of mouth.
Good. Word of mouth still ends in a Google search: people look you up before they call. If nothing comes up, or a competitor does, you lose a referral you already earned.
Do I need a new website?
Usually not straight away. If the site loads on a phone and has your number on it, we can rank it. Web design is a separate service if you want it, at $137/mo or a one-off build.
How long before a tradie sees results from local SEO?
Google Business Profile work can move inside four to six weeks. Organic rankings for suburb terms usually take three to six months. That is why the minimum term is three months, and why the first 30 days are guaranteed in writing rather than promised vaguely.
Do you work with tradies outside Auckland?
Yes. Auckland is where most of the client base is, but the work is identical in Hamilton, Tauranga, Wellington or Christchurch. Local SEO is suburb-level everywhere.

Want to know what this would actually cost?

Eighteen minutes with Jakob. No pitch deck, no obligation, and you keep the plan whether we work together or not.

Get my free 18-min growth plan