How we measure success, what realistic timelines look like, and what real Kiwi clients actually say about working with Jakob. No fake case studies. No green-arrow theatre.
None of these are made up and none come from a single cherry-picked client. Industry-wide benchmarks plus our own NZ portfolio averages.
Reporting should fit on a phone screen. Not a 40-page PDF.
Local pack and organic positions for the keywords you actually care about, tracked weekly. With suburb breakdowns where it matters.
Cost per lead, cost per call, cost per booking. Not impressions, not reach, not 'engagement rate'. The numbers your accountant cares about.
A short list of what we did this month, what changed, and what we plan to do next month. The kind of thing you can read in 90 seconds and forward to your business partner.
“Jakob explained it all so simply like a lightbulb moment. Now I know exactly where my money's going and what it's earning back.”
“Jakob's approach was refreshing. No suit, no lectures, just got the work done. We're showing up #1 on Maps for our suburb.”
"I am really impressed with the help that I have received to enable me to make my website more functional for viewers to peruse. Very understanding of where I am at and has even offered me more help. I would highly recommend SEO Monkey to anyone who is looking for help with their website."
"Jakob explained it all, and it was like a lightbulb moment as he described it in a manner that was easy to understand. I am looking forward to working with him."
"Jakob took the time to understand my business and help advise the best practices to implement CRM. Coming from Sugar CRM, Jakob's approach was refreshing."
"Jakob was fantastic. Incredibly patient, professional service and tailored to perfectly align with my business's needs. Cannot recommend them enough."
"Jakob goes out of his way to understand personal needs and provide a service that is just right for the customer. Great chap, willing to help out and comes with a disarming personality with all the knowledge to boot."
"Absolutely fantastic service that helped me with all the online aspects of my business. Jakob was very friendly and knowledgeable with any queries I had about my website build and helped give me the confidence to join the online marketplace."
"It was a pleasure working with Jakob. He was always able to find solutions to any issues I had and provided excellent ongoing support throughout the process."
"The service is outstanding. Friendly, knowledgeable, and always ready to assist. They make sure everything runs smoothly and treated me as a customer with great care. A top-notch experience."
Results in local SEO are not abstract. They are phone calls, form fills, bookings, and walk-ins. Every campaign is tracked against those concrete outcomes from day one. Impressions and clicks are useful signals but they are not the goal. The goal is leads.
Google Ads: campaigns are live within the first week. Most clients see their first calls within seven to fourteen days of launch. The campaign improves over the first 30 to 60 days as conversion data accumulates.
Local SEO: Google Business Profile improvements and citation work typically produce ranking movement within four to eight weeks. Full keyword ranking results take longer because Google needs to re-crawl and re-evaluate your pages after on-page changes. Expect the meaningful movement around the 60 to 90 day mark.
Meta Ads: similar to Google Ads in that initial results come quickly. Creative testing typically runs through the first two to three weeks and the best-performing ads are scaled from there.
Every monthly report includes the same metrics in the same format so you can see the trend clearly. The goal is always to make the numbers obviously better month on month.
