Tradies, beauty and wellness, hospitality, professional services and automotive. If your customers find you locally and need to trust you fast, you are in the right place.
If you are an e-com brand, a SaaS company, or a multinational, we are not your shop. We work with NZ service businesses where the unit economics make local SEO and ads work.
Plumbers, electricians, builders, roofers, painters, landscapers. The bread and butter of NZ local SEO.
Salons, clinics, dentists, physios, mental health practitioners. High-trust, locally searched, perfect for the local pack.
Cafes, restaurants, accountants, lawyers, mortgage brokers, real estate agents. Anyone whose customers Google a place to go or call.
Plumbers, sparkies, builders, painters, roofers, landscapers
Salons, barbers, brow techs, massage, spray tan
Chiro, dentists, optometrists, podiatrists, physio
Cleaning, fencing, decking, lawns, pest
Cafes, restaurants, food trucks, caterers
Accountants, lawyers, mortgage brokers, real estate
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"Jakob explained it all, and it was like a lightbulb moment as he described it in a manner that was easy to understand. I am looking forward to working with him."
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Whether you run a plumbing company in Papakura or a yoga studio in Ponsonby, the mechanism is the same: someone opens Google, types what they need, and calls the first business that looks credible. The difference between industries is the keywords they use, the radius they search in, and how competitive the market is.
Plumbers, electricians, builders, painters, roofers, and landscapers all share one thing in common: customers search with urgency. 'Plumber North Shore' or 'electrician open now Tauranga' are high-intent searches that convert at a very high rate. Ranking in the top three Google local results for these terms is worth dozens of calls per month for most trades businesses.
Physios, dentists, chiropractors, GP clinics, massage therapists, and gyms compete intensely in local search because patients search by suburb. Being the fifth-ranked physio in your area is very different from being first. Google Business Profile optimisation and genuine Google reviews are critical in this space.
Cafes, restaurants, and takeaway businesses get discovered primarily through Google Maps. 'Best cafe near me', 'Thai restaurant Hamilton', 'fish and chips open now' are all queries driven by proximity and reviews. The businesses that dominate these searches have consistent, recent reviews and fully completed business profiles.
Accountants, lawyers, mortgage brokers, and insurance advisers typically serve a specific city or region. Content strategy matters more here: articles that answer the questions your potential clients are already Googling position you as the credible choice before they have even visited your website.
Panel beaters, mechanics, and tyre shops see strong local search volume. 'Mechanic open Saturday Hamilton' or 'warrant of fitness near me' are searches with immediate commercial intent. Ranking for these converts directly into workshop bookings.
