7 Mistakes Killing Conversions on Kiwi Business Websites
Your website’s job is one thing: turn a visitor into a customer. We’ve audited 200+ NZ business websites. Here are the seven mistakes we see almost every single time. 1. No phone number above the fold 80% of NZ service searches happen on mobile. If they have to scroll to find your number, they’ve already […]
Google Ads vs SEO: Which Should a NZ Small Business Do First?
Short answer: depends on your timeline and budget. Long answer: read on. Do Google Ads first if… You need leads in the next 30 days You can put $500+/month into ad spend You want to test a market before committing You’re in an emergency category (plumbing, locksmiths, towing) Do SEO first if… You have 90 […]
How to Show Up in Google Maps’ 3-Pack (For Auckland Businesses)
The 3-pack is that little map at the top of Google with three businesses on it. Show up there and your phone rings. Don’t, and you’re effectively invisible. Here’s how to actually get there. What Google looks at Three things, in order: Relevance (does your business match what they searched?), Distance (how close are you […]
The Real Cost of Cheap SEO in NZ (Why $99/mo SEO Will Cost You Thousands)
You’ve seen the ads. ‘$99 a month SEO! Rank #1 guaranteed!’ If you’ve been burned by one of these, you’re not alone. Here’s what’s actually going on, and why the cheap option is the most expensive option. Where the $99 actually goes Mostly an offshore VA spending 40 minutes a month on a template. Sometimes […]
Why Your Boosted Facebook Post Got 4 Likes (And What Actually Works)
Every Kiwi business owner has done it: spent $50 boosting a Facebook post and watched it crawl to 4 likes — three of them family. Here’s why the boost button is a money pit, and what to do instead. The boost button targets the wrong people By default, Facebook boosts to your existing followers and […]
Local SEO Checklist for NZ Tradies: Get The Phone Ringing in 30 Days
If you’re a tradie in NZ and your phone isn’t ringing as much as it used to, your Google Business Profile is probably the reason. Here’s the no-BS checklist we run with every new tradie client. 1. Claim and verify your Google Business Profile If you haven’t done this, do it tonight. It’s free and […]