If you’re a tradie in NZ and your phone isn’t ringing as much as it used to, your Google Business Profile is probably the reason. Here’s the no-BS checklist we run with every new tradie client.
1. Claim and verify your Google Business Profile
If you haven’t done this, do it tonight. It’s free and it’s the single biggest lever you’ve got. Type your business into Google Maps. If it says ‘Claim this business’ — claim it.
2. Add 20+ real photos
Not stock photos. Actual photos of your van, your gear, your team, completed jobs. Google’s algorithm rewards profiles with regular photo uploads, and customers trust faces.
3. Pick the right primary category
This is the #1 mistake we see. A ‘plumber’ shouldn’t have ‘plumbing service’ as the primary — it should be ‘Plumber’. Subtle but massive ranking difference.
4. List every single service
Each service you offer is a chance to rank. List them all, with a 200-word description for each.
5. Get to 25 reviews, fast
Below 25 reviews, you’re invisible. Above it, you start moving. Set up a review request flow today — text customers a direct review link the moment you finish a job.
6. Post weekly
Google Business Posts (the little updates on your profile) are an underused signal. One per week, even just a ‘finished a job in [suburb] today’ note, keeps Google interested.
Done all this and still not ranking? Book the free strategy call. We’ll find what’s holding you back.