
The Master Negative Keyword List Every NZ Tradie Google Ads Account Needs
Your website’s job is one thing: turn a visitor into a customer. We’ve audited 200+ NZ business websites. Here are the seven mistakes we see
No jargon, no link-bait, no listicles. Just things we figured out doing the work for Kiwi tradies, cafes, clinics and pros that we wish more people knew.
Most agency blogs are SEO bait dressed up as advice. We do not need to write 47 articles about 'what is a meta description' to rank. So we do not.
What we do publish is the stuff we actually figured out doing the work for Kiwi tradies, cafes and clinics. The boring, repeatable wins that nobody else is writing about because they are too busy chasing trends.
If you find one thing here that gets you a single extra job this month, this blog has paid for itself.
Get a free 18-min growth plan with JakobNo fluff. No jargon. Just what is actually working right now in the New Zealand market.
Every post is written by Jakob, who works on live client campaigns every day. The advice here comes from real testing, not recycled content from overseas blogs. Topics cover Google Business Profile optimisation, local keyword strategy, Google Ads for small budgets, and what the algorithm changes actually mean for a service business in Auckland, Hamilton, or Christchurch.

Your website’s job is one thing: turn a visitor into a customer. We’ve audited 200+ NZ business websites. Here are the seven mistakes we see

Your website’s job is one thing: turn a visitor into a customer. We’ve audited 200+ NZ business websites. Here are the seven mistakes we see

Your website’s job is one thing: turn a visitor into a customer. We’ve audited 200+ NZ business websites. Here are the seven mistakes we see

Short answer: depends on your timeline and budget. Long answer: read on. Do Google Ads first if… You need leads in the next 30 days

The 3-pack is that little map at the top of Google with three businesses on it. Show up there and your phone rings. Don’t, and

You’ve seen the ads. ‘$99 a month SEO! Rank #1 guaranteed!’ If you’ve been burned by one of these, you’re not alone. Here’s what’s actually

Every Kiwi business owner has done it: spent $50 boosting a Facebook post and watched it crawl to 4 likes — three of them family.

If you’re a tradie in NZ and your phone isn’t ringing as much as it used to, your Google Business Profile is probably the reason.
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