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The Full Diary Plan
For NZ clinic owners who want next week booked before Monday starts.
Ads go live inside a week, so new patients book now. SEO builds underneath, so every month costs less than the last. We agree an enquiry number together, and if we miss it in 90 days, I keep working free until we hit it.
Book the 18 minute callFour new clinics a month · $1,497 a month + GST · three month minimum, then month to month
Sound familiar?
Quiet Tuesday afternoons
A practitioner with an empty slot at 2pm is money walking out the door, every single week.
Reports you cannot translate
You pay someone every month and get a report full of numbers that never says how many patients it brought in.
Referrals you cannot turn up
Word of mouth is great until it goes quiet, and there is no dial to turn it back up.
None of that is your fault. You are a clinician, not a marketer, and you should not have to understand the report. That is what you pay someone for.
How it works
The 18 minute call
We look at your area, your current enquiries and what a new patient is worth to you, then agree an enquiry number. If it is not a fit, you will hear that on the call.
Ads live inside a week
Google or Meta, whichever your local search data points to, sending people to a booking page for your highest value service, never your homepage.
SEO building underneath
Local SEO and your Google Business Profile worked every week, so month twelve costs less than month one and you stop renting every enquiry.
What is included
Ads live in seven days
Google Ads or Meta, set up, written and managed.
Local SEO underneath
Priority keywords, suburb pages and NZ citations built from month one.
Google Business Profile
Rebuilt, then worked weekly: posts, review replies and photos.
A booking page
Built for your single highest value service, so ads land where people book.
Call and form tracking
Every enquiry traced back to what paid for it, from day one.
One page a month
Bookings, cost per booking and what changed. Nothing to decode.
Plus three extras
- Speed to lead: missed call text back and instant enquiry alerts to your phone.
- Review engine: a simple request flow that turns happy patients into Google reviews.
- Quiet week lever: a promotion built and parked, ready for January or the school holidays.
What it costs, in your terms
An empty hour in your diary costs whatever you would have billed for it. For a practitioner billing around $150 an hour, the plan costs about ten appointments a month. Fill eleven and you are ahead, and everything past that is the point.
Bought separately off our own price list, the ads management, local SEO and Google Business Profile work come to $1,941 a month.
Three month minimum, then month to month with 30 days notice. Ad spend is paid directly to Google or Meta and is separate.
Two guarantees, kept separate on purpose
1. Thirty day deliverables
No hoops.
If the setup list we agree is not delivered within 30 days, your next invoice waits until it is. Read the guarantee.
2. Ninety day enquiry number
Three conditions, said up front.
We set an enquiry number on the call from your own figures. If it is not reached in 90 days, every month after that is free until it is. It applies while ad spend stays live at the agreed level, new enquiries are answered the same business day, and ad copy is approved within two working days.
Who it is for
- Private practice owners: physio, podiatry, chiro, dental, skin and cosmetic, counselling and psychology.
- Clinics that already pay someone a monthly fee for marketing and want to see what it actually brings in.
- Owners who want more new patients who are not referrals.
Common questions
Do I need a new website?
How soon will I see enquiries?
What happens after the first three months?
Why only four new clinics a month?
Four clinics a month. Is yours next?
Eighteen minutes with Jakob, no pitch deck. If it is not a fit, you will hear that on the call.
Book the 18 minute callNot ready for a call? Get the free Clinic Diary Playbook.