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Accountants, lawyers, mortgage brokers, real estate agents. The decision takes weeks, involves comparison, and usually starts with a question typed into Google long before anyone picks up a phone.
Accountants · Lawyers · Mortgage brokers · Real estate · Insurance · Financial advisers · Bookkeepers
One person on every account3-month start, then month to month30-day deliverables guarantee
The same three things come up on almost every call.
Which is great until it is not. Referral-only means growth is capped by your network, and every referral still googles you before they call.
They have content teams and budgets. They are also generic. A local firm that answers the specific question a local person typed will beat them on that search.
"Can I claim home office expenses" is not a client yet. But it is the same person who needs an accountant in March, and whoever answered that question first is who they remember.
No packages you cannot read. This is the actual work.
The searches happen well before the engagement. Content that answers them properly is how you get into the consideration set at all.
"Trust lawyer Auckland", "first home buyer broker", "rental property accountant". Specific, high-intent, and far less contested than the generic term.
Some of these searches are genuinely expensive per click and still worth it, because the client is worth thousands over years. Others are not. We only run the ones that maths out.
Professional services sites lose an enormous amount at the last step. Long forms, no phone number, no idea what happens next. Conversion work often beats more traffic.
Three months is the minimum term because that is genuinely how long this takes. Here is what happens in it.
Which searches actually precede an engagement, what the national firms already own, and where the realistic gaps are. Agreed in writing before any work starts.
Pages for the specific engagements worth money, plus content answering the questions that come months before the money. That is how you get into the consideration set at all.
Professional services sites leak badly at the last step. We fix the enquiry path first, then add paid on the terms that maths out.
Most accounts in this category start on the Get Leads bundle.
Prefer to start smaller? National SEO, single category, from $1,497/mo. No setup fees on anything, three-month minimum, then month to month.
Professional services split between local and national. An accountant serving one city is a local SEO job. A broker or specialist firm competing NZ-wide is a national one. We work out which you are on the first call, because the two need different budgets and different timelines.
Pick them individually or take the bundle, whichever suits. Everything is one flat monthly fee either way.
Straight answers, including the ones where the answer is no.
Eighteen minutes with Jakob. No pitch deck, no obligation, and you keep the plan whether we work together or not.
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