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Cleaning, lawns, fencing, decking, pest control. The job is worth a few hundred dollars once, or a few thousand a year if they keep you. Marketing should be aimed at the second one.
House cleaning · Lawn and garden · Fencing · Decking · Pest control · Water blasting · Gutter clearing
One person on every account3-month start, then month to month30-day deliverables guarantee
The same three things come up on almost every call.
There is always a guy with a trailer who will do it for less. You do not win that on price, you win it by being the one who turns up in search with 60 reviews and a real website.
Lawns die off in winter, pest control spikes in summer. The searches move months before the phone does, which is exactly when most people stop spending.
Most home service marketing sells a single job. The money is in the fortnightly clean or the annual treatment, and the copy almost never says so.
No packages you cannot read. This is the actual work.
Not every suburb is worth the same. We target the ones where the properties, and the willingness to pay for recurring work, actually match what you sell.
Landing pages built around the ongoing arrangement rather than the one-off. Same traffic, materially better customer value.
Spend moves ahead of demand instead of chasing it. Pest control in October, gutters before winter, lawns from September.
For anything "near me", the profile does more work than the website. Photos of finished jobs, correct service areas, reviews coming in steadily.
Three months is the minimum term because that is genuinely how long this takes. Here is what happens in it.
Service areas set correctly, the profile rebuilt, and a written list of what ships in the first 30 days so the guarantee has something concrete to measure.
Landing pages that sell the fortnightly clean or the annual treatment rather than the one-off visit. Same traffic, materially better customer value.
Spend moves ahead of demand instead of chasing it, and review requests go out after every completed job.
Most accounts in this category start on the Get Found bundle.
Prefer to start smaller? Local SEO, single suburb, from $597/mo. No setup fees on anything, three-month minimum, then month to month.
Not every suburb is worth the same to a home service business. The ones that matter are where the property type and the willingness to pay for an ongoing arrangement line up. We pick the five that fit what you sell rather than spreading thin across thirty.
Pick them individually or take the bundle, whichever suits. Everything is one flat monthly fee either way.
Straight answers, including the ones where the answer is no.
Eighteen minutes with Jakob. No pitch deck, no obligation, and you keep the plan whether we work together or not.
Get my free 18-min growth plan