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Salons, barbers, brow and lash techs, massage, spray tan. The weekend books itself. The problem is the four days either side, and Instagram is not fixing them.
Hair salons · Barbers · Brow and lash · Massage · Spray tan · Nails · Waxing · Skin
One person on every account3-month start, then month to month30-day deliverables guarantee
The same three things come up on almost every call.
Followers are not clients. A post reaches people who already know you. Search reaches the person who moved into the suburb last week and needs a cut on Thursday.
Empty chairs on a Tuesday cost the same in rent as a full Saturday. Paid social can fill specific days in a way organic never will.
Nearly every "hairdresser near me" search ends in the map pack. If your profile is thin, has old photos and eleven reviews, you are not in it.
No packages you cannot read. This is the actual work.
Google Business Profile rebuilt: services listed individually, current photos, correct hours, and a steady drip of posts so it stays active.
Not "brand awareness". Ads that target your suburb and push the specific slot you need filled, with a booking link, measured on bookings rather than likes.
A short text after the appointment. Volume and recency both matter, and salons are one of the few industries where clients genuinely will leave one.
People search "balayage", "russian lashes", "hot stone" — not "salon". Each treatment worth money gets a page that can rank on its own.
Three months is the minimum term because that is genuinely how long this takes. Here is what happens in it.
Current photos, every treatment listed as its own service, correct hours including public holidays, and an agreed written list of what ships in the first 30 days.
A page for each treatment worth money, because people search "balayage" and "russian lashes", not "salon". Review requests going out after every appointment.
Once the profile and pages are doing their job, Meta Ads aimed at your suburb pushing the specific days you need filled, measured on bookings rather than reach.
Most accounts in this category start on the Get Found bundle.
Prefer to start smaller? Local SEO, single suburb, from $597/mo. No setup fees on anything, three-month minimum, then month to month.
Beauty is one of the most tightly local categories there is. People will not drive past three salons to reach a fourth, so the work concentrates on the two or three suburbs around the chair. In Auckland that is typically Ponsonby, Grey Lynn and Kingsland, or Takapuna, Milford and Devonport. Same approach anywhere in NZ.
Pick them individually or take the bundle, whichever suits. Everything is one flat monthly fee either way.
Straight answers, including the ones where the answer is no.
Eighteen minutes with Jakob. No pitch deck, no obligation, and you keep the plan whether we work together or not.
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